Christina leverages her expertise in creative storytelling and narrative-building, with an entrepreneurial mindset focused on innovative ways meaningful, integrated content can be brought to life to support larger brand-building, marketing and revenue goals for all WoodHouse projects.
A journalist and editor at heart, Christina began her career working for a number of renowned publications. She was the editor in chief of PaperCity magazine, Dallas’ leading luxury lifestyle magazine, where she led the publication’s editorial voice and point of view. Prior to that she was the managing editor of FD Luxe, the award-winning luxury lifestyle magazine produced by The Dallas Morning News. While at FD Luxe, Christina launched FD Love, the publication’s inaugural wedding magazine. She also served as a key fashion and lifestyle beat reporter for The Dallas Morning News.
After leaving traditional publishing, Christina took her editorial expertise to Macy’s where she served as director of editorial and programming for the company’s brand experience team. There, she developed and oversaw brand voice, content strategy and programmatic efforts for the retailer’s boutique-style store and experiential retail concept, Market by Macy’s.
Most recently, Christina was director of communications and programs for Phillips Foundation, a private family foundation and catalytic capital platform. She has also served as a communications, marketing, public relations and brand specialist for several companies, consulting on a number of projects in the entertainment, fashion, philanthropy and lifestyle space.
A graduate of Southern Methodist University, Christina holds a bachelor of arts in journalism and a minor in art history. During her time at SMU, she co-founded the website, SMUStyle, a lifestyle and fashion blog for college students. Today, SMUStyle remains an active, student-run digital publication. Christina remains closely connected to her alma mater, having served as a regular guest lecturer to a range of journalism, communications and fashion media courses.